Powder Coatnigs Market Ananalysis In 2019 to 2021

Data from Precedence Research shows that, by 2027, the global powder coatings market is expected to exceed US$20.1 billion, compared with US$12.02 billion in 2019. It is estimated that the compound annual growth rate (CAGR) from 2020 to 2027 is about 6.1%.

Although powder coating manufacturers believe that the market is recovering, the COVID-19 epidemic has had a negative impact on the business in early 2020.

Daniela Vlad, Akzo Nobel's global powder coatings business department director, said: "Akzo Nobel's powder coating demand resumed growth in the third quarter. The continued downturn in automotive industry demand has offset efforts to reopen distribution channels and construction activities."

Vlad also said: “Although the uncertainty of the macroeconomic environment has caused differences in demand trends in various regions and market segments, the unfavorable factors related to COVID-19 have continued to be alleviated. This is mainly due to concerns about gross profit management and savings. The cost plan continues to be in place to meet the current challenges."

Courtney Jungjohann Deemer, Global Business Director of PPG Powder Coatings, said: “The COVID-19 pandemic has had a negative impact on the powder business in early 2020. We first ly saw a decline in demand in Asia, and then a decline in other regions around the world. Fortunately, all regions and regions Sub-markets are recovering at varying degrees. Asia's recovery is fast, and overall it exceeds the demand in 2019.

Customer shutdowns, record declines in consumer spending, and lack of capital expenditures all pose challenges to the powder coatings market in 2020, especially in the first and second quarters.

JungjohannDeemer said: "Although most powder coatings are considered essential businesses, we still see significant negative effects. Fortunately, PPG and our customers are able to quickly adapt to these new challenges and be creative. We are concerned The health and safety of employees and their families and discovered ways to deliver goods to customers safely and effectively while adjusting operations to comply with government guidelines. As the world continues to return to normal, we expect the demand for powder coatings to grow steadily, I believe this growth will continue until 2022."

Tabitha McLeish, Global Powder Coatings Marketing Director, General Industry Division, Sherwin-Williams, said: "We see the strong performance of powder coatings in various industries and regions around the world. We are definitely in a challenging environment, and we see that powder coatings The demand in different regions is recovering and active to varying degrees.

At every stage of the life cycle, powder coatings have advantages over liquid coatings. JungjohannDeemer said: “Due to the high transfer efficiency and recyclability of powder coatings, it has good durability, excellent chip resistance and abrasion resistance, low VOC content and cost-effectiveness. From the perspective of spraying, powder The market entry cost of coatings is low, the requirements for PPE are low, solvents are not required for cleaning, and the impact on the environment is minimal. In addition, there are no special storage or transportation requirements, and no hazardous waste is generated during the powder spraying process."

The advantages of powder coatings are mainly reflected in their sustainability. Vlad said: "Powder coatings do not contain volatile organic compounds (VOC), which makes them unique and selling points in the contemporary era of increasing environmental awareness. Powder coatings only need a single layer coating, which can significantly improve efficiency and reduce paint and Drying process. The material utilization rate is as high as 99%, and the oversprayed paint can be recycled, thereby further reducing waste."

McLeish said: "Powder coatings are a sustainable and environmentally friendly solution and have become the first choice for the entire industry. Powder coatings do not contain solvents, so during the construction process, no VOC or HAP will be emitted to the atmosphere, and the recovery rate is as high as 90%, so that it can help paint companies achieve sustainable development without affecting the excellent performance, durability and color retention of powder coatings."

The construction, home appliances, and automotive markets all showed steady growth. JungjohannDeemer said: “Although powder coatings are commonly used in these areas, people’s confidence in powder coatings is increasing. The huge advantages of powder coatings have made more and more customers switch to this technology. Powder coatings have excellent durability and Anti-corrosion performance, and the technical progress of powder coatings has proven that it has higher appearance standards, different curing rates, low film thickness and an increasingly expanded metallic color space."

In terms of regions, the Asia-Pacific region has the most development opportunities. Vlad said: "The biggest opportunity lies in  Asia, especially China. Its market is expected to grow in 2021. The market size is the main driving force. The demand for construction is growing at an alarming rate. Half of the construction activities will be carried out in China, and the country's annual construction area is 2 billion square meters (22 billion square feet), which is equivalent to the construction of a new London every year. Compared with liquid coatings, the above-mentioned advantages of powder coatings create Opportunities for growth."

Vlad added: “China accounts for about 50% of the global market and is the largest consumer of powder coatings.Because it plays an important role in the global production of finished products. With the trend of powder coatings replacing liquid coatings, it increases in other countries. The regional penetration rate is increasing."

JungjohannDeemer said: “The Asia-Pacific region currently has the largest powder coating consumption and maintains the fastest growth rate, followed by Europe and North America. The main drivers of its growth include gross domestic product (GDP), housing and construction, industrial and automotive produce."

Akzo Nobel completed the acquisition of Stahl Performance powder coatings and its thermal substrate product line business in the third quarter of 2020. Vlad said, “This transaction allows us to obtain faster access to the only and unique low-temperature curing technology in the powder coating industry. This technology includes UV protection and heat-curing powder coatings. This technology allows our company to penetrate to ultra-low-temperature curing ( 80-100°C) technical field. In addition, another exciting product launched in the second quarter is Interpon series powder coatings. We have expanded the antimicrobial products by enhancing the functions of Interpon D1000 and 2000 series architectural powder coatings (including Products in sanitary sensitive environments such as hospitals)."

At the end of 2021, Akzo Nobel will launch the new Futura series. CollectionFutura is a series of ultra-durable architectural powder coatings that can meet contemporary architectural design trends.

The Futura series of products are updated products based on the latest trends in regular cooperation with design and innovation consultants. The series covers 4 categories of themes and aims to inspire architects to create attractive new topcoats that meet the requirements of Qualicoat2, AAMA2604 and GSBMaster.

McLeish said: "PowduraECO powder coatings can promote the sustainability of the entire supply chain, and based on the concept of circular economy, help reduce plastic pollution, thereby reusing waste products and using them as the main raw material for enterprises. The platform product range includes polyester TGIC, No TGIC and polyester/epoxy hybrid."

Compared with traditional liquid coatings, powder coatings have always been considered environmentally friendly and provide customers with many advantages, such as low VOC/HAP content, or no VOC/HAP, recyclability, reducing waste and transportation costs.

McLeish believes that the new PowduraECO platform can significantly reduce the environmental footprint, thereby improving the sustainability of powder coating products. For those manufacturers who are concerned about reducing plastic waste and carbon emissions, these platforms are the best choice and provide a way of differentiated competition. PowduraECO coatings are suitable for internal and external environments, as well as applications such as weeding equipment, transportation vehicles, consumer goods, electrical enclosures, retail equipment, metal furniture and household appliances. It can also be customized according to specifications. We believe that through use with customers, it can have a significant positive impact on the surrounding environment.

PPG recently launched EnvirocronExtremeProtectionEDGE powder coating technology. This new advanced powder coating technology can effectively prevent the edges of the coating. The special formula of EnvirocronExtremeProtectionEDGE can cover the sharp edges produced during metal processing, forming a coating film coverage greater than 20 microns on the edges, far exceeding the standard single-coat and double-coat powder systems, and has excellent anti-corrosion properties on the edges . For customers who are interested in primers, PPG also provides PPGExtremeProtectionEDGE primers that can be used with traditional topcoats to provide more effective edge protection on site.

JungjohannDeemer said: "Through the acquisition of AlphaCoating Technologies in March last year, PPG has expanded our powder coating product range. This acquisition also allows us to initiate a rapid transportation plan for powder coatings, and customers can have 30 best colored powder coatings within two days. The maximum weight of shipping orders can reach 200 lbs (91 kg). If you order 170 kinds of SilverSan coatings that can replace RAL colors, or goods weighing more than 200 lbs, they can be delivered within 5 days."

JungjohannDeemer said: "We have also introduced PPGSILVERSAN antibacterial powder coating specially formulated with silver ion technology. This powder coating will slowly release silver ions to help protect the cured paint film and prevent the growth of microorganisms and damage to the coating surface. Even if the surface is worn and exposed to the environment, the coating can still prevent the growth of microorganisms."

PPG will also release its latest powder products in the coming weeks. JungjohannDeemer said, “We are pleased to see that it is the latest developments in low-temperature baking technology that can provide PPGEnvirocronHeatSense powder coatings for heat-sensitive wood and wood composites. Combining these coatings with sophisticated and strict application and curing processes can overcome The barriers of commonly used powder sprayed wood are formed to form a durable coating that makes it more competitive than finishing technology in terms of aesthetics and functionality."

*Silver ion pesticides have been registered with the U.S. Environmental Protection Agency (EPA), which states that they can be used to prevent, kill, expel or alleviate damage caused by insects, animals, weeds, and microorganisms (such as fungi, bacteria, and viruses).

The antibacterial agent is only used on the treated surface to make the paint film anti-mildew and inhibit the growth of bacteria to prevent stains and odors on the coating surface. The use of these products cannot protect the users of any such processed items or other items from food-borne or pathogenic bacteria, viruses, bacteria or other pathogenic organisms.